How many of us want to have good presence in the social media world? Well, I’m sure most of us. But how many are successful are achieving the targets set? Compared to the number of social media users out there, they’re very few. We don’t quite get the hang of Twitter, comment on others’ blogs and wait for some of them to return the favour... But there are more concrete ways to power up one’s followers online (be it blogs, Twitter, Facebook and even on Youtube).
Purvesh (His Blog & Twitter handle @PureWaste) is one personality who knows how to leverage the power of social media to work for him. His 500 followers on Twitter may not be similar to the 3 – 5000 others have. However, considering that he spends more time offline than on the internet, he’s built a good base for himself on social media. The quality of his followers on Twitter is excellent. Plus he gets more hits and comments on his blog in a day than I get in a week. Let’s take 5 tips each on how to build our blog and Twitter networks from Purvesh:
"BLOGGING: Blogging is a passion. I look at blogs as a mode to rest and recuperate. Being an occasional blogger, I prefer to maintain a personal blog, although I have a speciality blog as well. A few tips from my side purely based on my blogging experience:
1.) Categorise your blog: When you start to blog, be clear as to what you want the blog to communicate and who would be the target audience. In other words, categorize your blog. It could be something like a personal blog, or a speciality blog.
2.) Maintain your style: Every writer has his own style of writing. Some use long sentences. Some use short. Some use complicated language. Whatever be the case, stick to your style. With this, the reader knows what to expect from you. But if you are new and want to establish yourself first, then keep your language simple. Use short sentences and simple language. Maintain a flow too.
3.) Blog at regular intervals: Do leave your blog unattended for longer period of times. There is no right regular period, but as a general rule, blog at least once a month. If you are a professional blogger, the frequency may be higher then.
4.) Publicize your blog: Your blog doesn’t exist if people don’t read it. Use other forms of social media to publicize your blog. Use Facebook, Twitter and blogging networks to publicize your blogs and generate traffic. I generally also use blogadda and indie blogger too.
5.) You get what you give: To get something, you first have to give something! This here means that read what others are blogging about and comment on it. And in no time, will you see that the traffic on your blog too increases multi folds.
TWITTER: I have been on twitter for long enough to understand the dynamics of twitter. A few tips from my side to enhance your twitter experience:
1.) Handle Name: To start off with, give a good handle name (in case of twitter, username is called a handle.) The best way to name a personal handle is first name and last name. But in most of the cases you will find that the handle has been already been taken by someone. In those cases, find a good name that suits your attitude.
2.) Appropriate DP: In case of a formal personal handle, choose a good recent photo of yours and post it. Make sure it is a passport size photo. In case of a casual handle, you may choose to hide your identity. All said and done, put a DP that immediately captures the attention of the followers.
3.) Elaborate Bio: Put your favourite areas of interest in the bios. See a few bios before you make your own. The best way of teaching people what to expect from you, is use keywords in your bio. In fact, initially the bio should only be keywords.
4.) Be interactive: Answer all your mentions. Even if someone RTs your tweet, thank them for their RT. Twitter helps us to feel their world better and more efficiently. Use polls, pages or short links to gather traffic on your handle.
5.) Don’t take twitter seriously: Twitter is a place where sentiments play a bigger role than the truth. Do not take twitter seriously, any time. Most of the time tweeps tweet on the trending sentiments attached to any topic. My serious advice is to take twitter lightly. Amen"
Social Media, just like a lot of things in life, takes time to show results. One should maintain quality and stay consistent in efforts to build and sustain the image. Once the cycle starts, social media starts benefitting us even if we reduce our efforts spent on it. I wish you all the best to achieve the goals you set for yourself on Social Media.