29 Jan 2014

To Blog or Not to Blog?

This guest post by the 1st Twitter celebrity I've known - Atul Vhale. While he is an avid social media user, he has faced some tiny issues while starting to blog. Read on and let him know if you have experienced the same.
To Blog or not to Blog?
You know what I dislike intensely? When one of my colleagues comes and pats me on back and says "Bro! When you'll write a blog post, I'll announce a grand party in office."

Trust me, there have been billion dollar ideas in my mind but all disappear while watching.........

The moment I sit down to write and some cheap yet hot model pops up in my mind, the whole situation gets nasty!

I often visit caf├ęs during weekends with the intent of writing but end up with having a couple of coffees with some hot legs. Hate it!

I may have announced on Twitter that "I'm gonna write a kick ass blog post tonight" but have woken up next morning at friend's house watching Hangover IV. I didn't like that movie though.

One night, in my dream, I wrote a blog post on Indian Economy. If only one of my jealous room mates wouldn't have woken me up before I hit 'Publish', that post would have gone viral!

Does it happen to you too or is it just me? Tell me your scene!

image Courtesy: Google Images

2 Jan 2014

Viral Videos and Posts - The Secret Behind Them & More...

The advent of social media has led to increased usage of a word – VIRAL! People, agencies, companies and everyone else want their articles, photos, videos, advertisements, posts, etc. or even products and apps to go viral i.e. be shared hundreds of thousands (if not millions) of times. Most entities push for this achievement by pleading to everyone in all their social media networks to share what they’ve uploaded. Do they succeed? Nada. But some folks do... that too without much effort. Why? How does this happen?

Scott Stratten, founder of Un Marketing, explained the concept of viral content beautifully. Those who haven’t heard it, this is a post for your benefit.

The Law of Circles
When a product (or app or song) is launched, or when content for sharing (photo, infographic, video, etc.) is created, the people who share it are often from the first circle. These are people directly associated with the product or campaign. They’re either someone from the team which created it, or are people who share to be in their boss’ good books... so on and so forth. When they share the content, it reaches the second circle or their first circle, which includes their friends and family. Their first circle is not obliged to share it with anyone. However, when the latter does, the content reaches the third circle, which is similar to the first circle of the people associated with the product or content. People in the second circle share it with their family and friends because they genuinely like what they see. Forget the marketing terminology of “adding value” for some time. People share because they want others to see what intrigued, entertained or enraged them. People in the third circle then share it with those in their first circle, and the cycle continues. This leads to a product, photo or video going viral.

Think about it. Isn’t this why Michael Jackson and Metallica produced so many hit songs? Isn’t this why ‘Why This Kolaveri Di’, the Volvo commercial featuring Van Damme and Psy’s ‘Gangnam Style’ were such hits? And why Felix Baumgartner’s Space Jump was one of the most watched YouTube videos in 2013? And, of course, Justine Sacco’s tweet, albeit for all the wrong reasons.

99.9% of agencies and marketers aiming to produce viral content fail to remember a key aspect – only one factor lures people to share something with others... EMOTION. Liking a Facebook post is one thing, sharing it on their timeline with 400+ friends is another. A person shares something when it engages her emotionally. It may evoke feelings like fun, joy, anger, nostalgia among others. You can beg people to share your content, but how many do? And when something barely crosses the first circle, you can bet your bottom dollar that going viral is out of the question.

So remember, don’t focus on creating “viral content”. Focus, instead, on creating something awesome and engaging. Content which is not necessarily related to your product or service, but which touches an emotional cord with readers and viewers. Do something outrageous, which delights people; give them a reason to share what you’ve done or created. Then, dear friend, you will have done something which is worth reaching hundreds of thousands (if not millions) of people across the globe.
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