6 Ways to Increase Traffic To Your Blog

Which blogger doesn't want more traffic directed to his blog? A rookie blogger can get about 20-30 hits daily while a pro blogger can get anywhere between 600 – 6000. We promote our blog posts on Facebook and Twitter, submit our posts on Bloggers, Digg & more and comment on others’ blog posts –all in attempts to direct traffic to our sites. While these methods are 100% correct, there are other sites which we can leverage to increase traffic on ours. Some of those suggestions (tried and tested by me) are listed below:

1. Pinterest: Most of Pinterest’s visitors are women. Most pins are about cats, fashion, jewelry, cars and recipes. But that doesn't mean Pinterest can’t drive traffic to your website. Create a board containing pictures of the ones in your posts, and provide links to the specific articles. If your blog has a theme, even better. Create a board according to the theme and post pictures from your articles with links. This will ensure it doesn't appear as blatant advertising of your blog while you reap the benefits of at least a 20 – 30% traffic spike.
2. SlideShare: Yes! SlideShare. The site which lets you upload PowerPoint presentations. Make PPTs of your posts and upload them. Remember to add links (clickable) to your articles in the last slide. This offers two benefits –readers will be enticed to read your articles if your presentations are interesting, thus increasing traffic. And you will improve your presentation skills. But make sure you prepare presentations out of your post and not publish the whole article in slides. No one will read your blog then.

   

   Get the Traffic You Deserve

3. StumbleUpon: Most of you must already be submitting your links on this site. But those don’t, please start immediately. StumbleUpon is a discovery engine that finds and recommends web content to its users. Your posts will show up in categories which you have classified the articles under. This means your content will be made available to a vast number of relevant and interested readers. This will not only increase traffic on your site but also reach out to relevant readers.
4. Blogadda: There are numerous websites which allow you to submit your posts. But not many of them can lure readers to click on your links as Blogadda can. Through its Tangy Tuesday and Spicy Saturday picks, this site shares the choicest of submissions with its readers. And people read those posts – intently. So if your post is good enough to have been picked by them, rest assured, traffic and comments on your posts will shoot up. I've witnessed about 100% increase in visits on posts which featured in Tangy Tuesday on Blogadda.
5. WriteUp Cafe (WUC): This site is relatively lesser known as compared to the internet giants. But it is a great platform to share your links and connect with equally enthusiastic bloggers. Present partial write ups of your posts and provide links to your blog for the remaining article. Thus, readers who find your write up interesting will visit your blog to read the rest (and comment on it). Also, WUC tweets the links which have been submitted on it to its 600 odd (and growing) followers, increasing your article’s visibility.
6. Google+: A lot of us have forgotten about Google+. Or we’re disillusioned – we were told it’s going to be the best social networking site ever, right? Wrong! Google+ as a social network was a Trojan Horse to introduce the ‘+1’ button and that matters a lot! Every time your article is +1-ed, Google’s advertising search engine is fed, allowing them to match more targeted ads. Plus, it tremendously improves your rankings. Won’t Google want to promote its platform more? So every time you get a +1, or your circle expands, your search results on Google+ improve. After all, that’s what everyone is gunning for, right?
7. Bonus tip: Use the e-mail feature on the Blogger and Wordpress platforms smartly to reach out to a wider audience. I’m not talking about those who have subscribed to your blog by e-mail. You definitely have a list of 300+ e-mail contacts, right? Using the e-mail feature, you can let these contacts know that you've posted a new article. A 10% conversion means a minimum of 30 hits to your site. And that’s a lot of traffic (unless you average 600+ hits per day).

Notice that nothing has been spoken about SEO per say here. That’s because Google has started rewarding quality content with Panda & Penguin – its latest algorithms. Remember, you can use tricks to increase traffic on your website, but the best traffic is the one that keeps returning. Steady traffic can only be achieved once you've got enough readers visiting your blog repeatedly, wanting to read what you have to share. So before you indulge in SEO tricks, meta tags and keyword research, focus on improving your content. Everything else will gradually fall into place.

These were my suggestions. Why don’t you share your tips to increase traffic? They will help a lot of readers (including me).


image Courtesy: Google Images

How To Become Indispensable?

So what makes you invaluable in today’s times? Most of us are involved in the routine office – work, job – hopping, spending whatever time we get at home and then repeating all activities. Many get frustrated with this life, start up a new venture and shut it down within a few years. So where are YOU headed?

Seth Godin, in his book Linchpin, says “You are not doing enough to stand out if you still have to make a résumé.” Well, that’s easier said than done, right? Not so, says Godin. He believes that in order to become indispensable (rather than just a cog in a machine) you can do things which cannot be measured by a price.

Compare Google & Apple. People drool over Apple because of their amazing gadgets and products. But guess which is the home site on Safari on a MacBook or an iPad? Bright chances are it’s Google. Apple evangelists (and I know there are many of them) will crib and wail if the company shuts down. But Google will take the whole internet world with it if decides to close.

What we buy from Apple can be compared to the price we pay. But we possibly cannot quantify what Google gives us. Why? You know the answer.

The same holds true for people who diligently work towards betterment of society & the environment. Mumbai Dabawallahs, bus & train motormen, free photo providers on the net, SACHIN TENDULKAR… What’s common in all of them? We cannot quantify the work they do and relate it to a price. These people are doing much more than we would expect and can imagine. They’re doing things virtually impossible to link to a price. How we can repay them pales in comparison to what they give us.

So if you want to be indispensable, share your knowledge and efficiency with people. Do something which they cannot repay you for! Publish free eBooks, become a gateway to knowledge without any riders, reach out and do more for people (clients, customers, company, society, team) without expecting something in return. THAT is what makes you a linchpin… THAT makes you unique… THAT wins you more friends and hits on your site… THAT makes you different in today’s world!

Cometh The Future, Cometh Google+ !!

So I’ve spent more than a month on Google+. And I already feel that this site is much better than Facebook. I know I have done a lot of Social Network bashing on this blog, but I just had to try this one out. Well, I can attribute that desire to 2 facts; 1.) I am a huge Android fan. I like (& trust) them so much that my 1^st (and only) smart phone so far has an Android OS & 2.) the hype they created around the site and then delayed people joining up was a masterstroke. Now they may indeed have overloaded servers in ß – testing, etc. but it successfully managed to arouse interest and excitement in a lot of people (including yours sincerely) to sign up and check out what it is all about.

                             

I am not going to post the regular Facebook (FB) v/s Google+ review here. Yes, I will talk a little about how + is generically better than other sites and features and advantages over the others. But then I think I’ll touch up on some more points in this article also.

The overall interface of Google+ is pleasing and accommodates more than just the regular social networking options. Google has a lot of features we use like Gmail, Orkut (well, that’s passé now), Search Engine, Picasa, Google Docs, Youtube, Translator (sometimes), Blogger and much more. Google has their hand in nearly everything online and we know how much we depend on the California – based company. We see hyperlinks to all these sites on the top left of the home screen, thus making all these sites easily accessible to us. No more URL typing, no more visiting Favourites to open these tabs; it’s all right there once we log into Google+. Plus, it allows one to connect all her/his links/sites on the profile page (Twitter, FB, Blogger, LinkedIn, Flickr, etc.; anything you want can be linked right onto your profile page so others can reach you on those locations also). Features like "Circles" and "Hangout" are very innovative. You do not need to share all information with all your contacts here, plus you can add one contact to more than one circle. The amazing sensory function in "Hangout" which almost always accurately brings the person talking on the centre screen is simply genius. Plus, one can start a Youtube video and have the other members on the Hangout view it alongside – simply awesome. You don’t even need an Xbox avatar to chat with many people located at different places; + lets you see all the others in flesh and bone.

With all this happening, Google+ still does not seem to be picking up pace as fast as expected. Many attribute FB’s still all powerful account base to this. Some skeptics are not even sure if + will hold on to its own because Orkut and Buzz were flops. But I don’t think we should call Orkut a flop. It was the 1^st ever genuine social networking site and a super hit for well over 2 years. Google then learnt some more lessons through a couple of failed ventures and have now come out with this ingenious all – in – 1 portal. Michael Dell already proposes to use Google+ for customer service also to make life easier for his company’s customers. Many more will follow suit and try to device methods in which they can use this site for business (clients and vendors alike). Plus, Google+ has sorted a lot of safety concerns which were rampant on FB and taken care of a lot of loopholes lurking on FB.

When Orkut was introduced, people jumped onto the wagon like there was no tomorrow. They took time to move onto FB, but have been hooked onto the latter ever since like a fish. History will most probably repeat itself and people will inevitably transition over to Google+. Orkut was the SN of the past, Facebook is of the present, while Google+ is the SN of the future. I used to wonder what the SN sites of the future would have to offer. Google, ladies and gentlemen, has all the answers!

"I Don't Want It."

This is probably the most powerful sentence in today’s environment; exactly opposite to what people believe gives them power i.e. “I want it!” How often do we use these words today? And do we know what results it yields?

Google exposes us to new things almost every day. The world has become a much smaller place. New Apple/Android phones can be purchased even before they are officially launched in a country. Our desires have increased, and so have our wants i.e. our desire to own something backed by the ability to purchase it. But this increase in disposable income for us has also been beneficial to manufacturers and service providers. Not just because their sales have increased, but also because the surplus demand has gradually allowed power to shift to their hands. Impatience has become an innate tendency amongst buyers and sellers are cashing in on this.

Scarcity of a particular item has led to, amongst others, rise in prices, increase in waiting periods and outrageous demands by the providers of products and services. Sometimes these demands include extra charges we consumers must pay for issues which they (sellers) create. I have come across 2 such examples in the past 2 months. The 1^st one was when I was buying a new cell phone. The shopkeeper increased the price saying it included various taxes. When my friend said we were getting a better deal elsewhere and got ready to leave, all their taxes vanished and we got the handset cheaper than what was quoted at the other store. The 2^nd one was when I was buying a new car. The dealer told me about 3 – 4 ridiculous clauses and said I had to adhere to them as it was part of standard procedure (Details of those may prove very boring). Since I was not desperate for the car, I told them I didn’t want the car. They kept saying I would have to follow the procedure and that it was for my own good, and I told them I would approach another dealer who could see things the way I do. Once again, all clauses were done away with and my terms and conditions were accepted.

We pride ourselves on being the impatient generation. TVs, cars, durables, laptops, consoles, mobile phones, etc; we want them at the push of a button. Sometimes, maybe out of desperation, we pay a premium and also may end up being harrowed by sellers for more money under the pretext of ‘setting’. All this extra money is pocketed by sellers while we are made to believe they united heaven and earth to get our work done. Similar is the case of telecom service providers (TSPs) also. They do not care how much we complain about poor service or billing issues (as long as we are adding to their ARPUs). If one threatens to leave the service, they don’t mind; they believe they’ll find many more. But the same applies to us too. True, it is an oligopolistic market (few sellers, many buyers) for TSPs, but we have the option of other providers too. MNP just makes it that much more convenient for us.

India has evolved, or rather revolutionized, since the early 90s when we had to wait years for everything. Barely any company has a monopoly in the market now; the market is far more competitive and there are people implementing good business models to meet our needs. So we do not need to depend on someone for selling us what we can buy from anywhere. If our desires have increased, so have the options to fulfil them. Let’s use the best information source – Google, to find alternate people/places/techniques that will fulfil our needs without us having to cater to their whims and fancies. If we can induce some patience in ourselves and remove the cap on the time limit to fulfil our needs and wants, we will end up realizing we got what we wanted and it was a bargain. We save money, are more knowledgeable and feel good about it. Besides, it will once again dawn upon sellers that the customer is king. We just need to know how and where to prudently use the words “I don’t want it!”

How Google Changed the World

The year was 1996.  It had only been 15 years since 1981, when Microsoft had introduced their revolutionary DOS operating system on IBM and other PCs, and started their ambitious goal of putting a personal computer into every home.  The world had also just started to transition to the colour of Windows 95 monitors after more than a decade immersed in monochrome monitors. Two years ago, in 1994, Yahoo! had created the first comprehensive directory of the World Wide Web with their Yahoo! directory. The internet for the general public was born in the mid 90s, as many people rushed to post information onto the internet, supporting its initial growth.

With all this information on the internet, it was critical to find a way for people to find information. With a way to find information that people needed, it would further support the growth and continued use of the internet. During the late 90s, the search engine Alta Vista became the most popular search engine in the world, allowing people to find some of the information they were searching. However, its search results were mostly trashy, as it was difficult to pinpoint relevant information for which one was searching.

Fortunately, in 1996, a new university graduate project collaboration between two graduate students, Larry Page and Sergey Brin, was under way. It used an innovative approach. Instead of merely using a forward mechanism of searching for pages, it calculated a web page’s importance or relevance based on backlinks linking to a certain site, through PageRank, after crawling and indexing as many pages as possible. The result was a highly-targeted search engine, which allowed for highly precise search results, truly allowing people to find a needle in a haystack. What, in the past, may have taken days, weeks, months, or even a lifetime of searching, just took a few seconds. The company, Google, was incorporated in 1998. Like many of us, Google’s initial beginnings were humble. As poor graduate students, the founders of Google sometimes looked for microprocessors that were being dumped and not used by the university any more in order to use them for servers. Gradually, knowledge about the relevance and usefulness of Google’s search engine spread throughout the world. In 2000, Google tried to sell its search engine to Yahoo! for $1 million, but Yahoo! unfortunately, did not have the foresight and declined.

After the .com crash at the turn of the millennium, many more useless internet companies had to fold. Throughout this time, Google, who provided a highly essential service to people, was able to plough through this difficult period and give the internet its needed structure and stability. Eventually, Google figured out a way to monetize its search engine through AdWords in 2002.

Today, Google contributes to everything we can think of online. Picassa is one of the best online photo sharing applications, Google Maps is an application almost everyone uses for directions before they visit a new location, the Android OS has already dipped into about 30% of the iOS’ market share of tablet PCs and mobile phones, Orkut was quite a social networking hit before Facebook eclipsed it, the Google Blogger site which allows bloggers to maintain online diaries and share their thoughts if they choose. We don’t need to mention the Google search engine which is arguably still the best in the world and keeps updating itself e.g. the iGoogle search engine which allows one to personalize his/her search page. “Google it!” is a new term that is used by many people when looking for information. Google has not only synchronized the World Wide Web, but has empowered most people with information on virtually anything they want. Indeed, Google has changed the world!