I was reflecting on the Sharad Pawar slapgate incident. Now, this is not the 1st time he’s been ill treated in public. Do we remember the ICC Champions Trophy some years ago when the Australian Cricket Team pushed Pawar off stage in public? He laughed off the ICC CT incident. A lot of us were outraged at that incident, but were delighted slapgate occured. Now while we despise Sharad Pawar, a lot of us secretly want to be like him to a small extent. We do not want act unethically, but we have to doff our hats to the guy who has his fingers in almost every business in the country (and a lot outside also).
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| Sharad Pawar slapgate |
The differentiator, dear reader, is emotion. Ever noticed how we humans get carried away by something that delights or infuriates us? We’re either over the moon celebrating or up in arms dropping everything else. We have witnessed numerous instances of people taking to the streets, burning effigies and holding demonstrations for bad performances by cricket teams, players not being picked, poor umpiring, etc. Sharad Pawar’s minions and sycophants conducted such protests when slapgate occurred (surprised they didn’t go to Australia and protest the team’s behaviour towards Pawar
saaheb), but did we see Pawar even bat an eyelid? Richard Thaler, in his book
NUDGE, states that very few humans respond to incentive while making a decision, while most of us react emotionally. James Brauer, in an excellent article
here, says that the best way to have our idea shared is to appeal emotionally to the audience. Often, he says, people share content if they have emotionally connected with it. The best marketers manage to have their products sold by connecting emotionally with their target groups. So that means that we focus less on actual matter and more on emotional appeal. I wonder, is that how it should really be?
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