4 Nov 2013

The Badge Idea - Coz You Deserve Better!

Your badge is your identity. It is all about you. Unfortunately, in today’s mass culture, badges lose their uniqueness. Every badge looks just like the other. So what differentiates you from someone else?

Nikhil has a solution to this problem is mass-customization – in form of ‘The Badge Idea’. Whether it’s a snap, a bio, a slogan/quote, or your website link – or even all of them – The Badge Idea (TBI) makes each badge stand out. Conceptualized in 2013, TBI’s USP, though, is the presence of a theme. You can have a badge with your own theme – one that defines you. Whether you’re a sport lover, a foodie, a coffee addict, a geek, a marketing professional, a social media wiz... let the world know about it through your badge.

Nikhil’s aims to provide badges for tweet ups. It becomes easier for Tweeple attending tweet ups and events to introduce themselves to others. Not just their names and company names, but also aspects which they’re passionate about. He also provides badges for events and corporate functions. The event’s theme can be incorporated onto the badges, giving them a different touch. Scannable bar codes can also be printed.
Simply log onto the website and fill the form, which asks for what you want on your custom badge. You will receive a preview in your e-mail, and only after your approval does the badge go into printing. You can even gift these badges to loved ones or friends. Plus the badge will be delivered to any address across the world. 
For now, you will have to bear the courier charges for addresses outside India. Pay via cash or bank transfer.

The Badge Idea - Your badge is all about YOU
The Badge Idea will soon incorporate a payment gateway on the website itself. So you will be able to pay online. Also, as earlier stated, Nikhil aims to start providing badges for events too. Corporate entities and event management firms will get badges customizable for their events, something which delegates will enjoy wearing.

A lot of people have already ordered and received badges from TBI, within timelines promised. And they’ve flashed them on Twitter. iTannu, AnahitaIrani1, CarpeDatAss, Muskurahatein, NashiliAnkhein, KishMishnaiyatweetz, LunacyRedefined... the list goes on and on. These badges are a whiff of fresh air compared to the simple, staid and similar ones available everywhere else. A theme, a snap, a slogan, a website link and everything else that defines you goes onto your badge – your identity. If anything, this concept is going to scale up real quick. So go ahead, get your own badge. And tell me you loved it. It’s hard to believe you will have any other opinion.


  1. Nice initiative by TBI team! Yes, we all have been bored to death by the std badges we (try to) flaunt.. Will give it a try,,

  2. Its so awesome to know that this idea by @MrCoffeeKhor has now converted into a style statement, an identity for many and a rage on twitter. So proud of Nikhil. This is an amazing blog. Thanks Vishal for introducing us to this Idea !!

    1. Very true, Purvesh. And good ideas need to be shared...


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