4 Lessons From The UP Results For Us...

UP has SPoken! Neither the then incumbent BSP nor the potential competitor Congress managed to succeed; the SP prevailed! I can’t delve into details of intricate political moves as I’m not qualified enough. So let’s focus on something else.

The Samajwadi Party winning by such a large margin was a huge surprise; it caught a lot of politicians and analysts off – guard. But, obviously, there had to be reasons. This is a case more of the BSP losing the election than the SP winning it.

Mayawati’s and Congress’ losses offer a lot of lessons for Corporate Inc. Some of them are elaborated below:

1.      Be genuine: - Hollow actions and words are easily seen through. The media may have hyped Rahul Ghandi’s visits to various areas in UP. But it was not enough for people to believe that RG was genuinely keen on working towards the upliftment of troubled areas in UP.

If your efforts don’t display genuineness, you can kiss a secure future goodbye. Genuine interest for growth of your organization is a must for success.

 

Rahul Gandhi? NO! Mayawati? NO!

2.        Look at the larger picture: - Mayawati, her sycophants and the Congress were busy slinging mud at each other, while the Samajwadi Party maintained its business friendly image. Congress pointed fingers at Mayawati’s corruption while the latter kept playing the Dalit card, refuting the Congress, etc. In the end, they both lost out mainly because they failed to see the bigger picture. The picture which promised hope and growth to business and common man in UP, something the SP did very well.

If you focus on only what your competition is doing, you’ll lose sight of the bigger picture (i.e. what value you can add for your customers). The cat takes the fish while monkeys are busy fighting over it.