Book Review: Smart Phones Dumb People? - Parthajeet Sarma

People are getting dumber while phones are getting smarter. It’s a known fact. A funny saying these days goes such – “It’s important for man to be honest. Even phones are smart these days.” I had blogged about this here. The author, Parthajeet Sarma, looks to address this notion. Or so it seems by the title of the book – Smart Phones Dumb People?

Parthajeet Sarma is a fan of free markets and technology. This is evident from what he writes about. The author has slotted his thoughts into 5 main categories:

• Technology

• Innovation

• Entrepreneurship

• Priorities

• Corruption

The author’s writing seems inspired by Gurcharan Das and the likes. He presents a holistic view of India and its citizens in each chapter and provides relevant examples to justify his view points. He reminds us of how lucky we are because mobiles phones and vehicles are affordable today viz-a-viz 2 decades ago. He focuses on how technology is being leveraged to make common man’s life easier. Examples include travel portals, e-commerce websites, banking and ATMs (which he predicts may turn mobile soon) and more. He laments over the attitude of students joining IIT (simply to adhere to society’s or their parents’ norms); how Facebook has reduced the amount we interact with real friends. He does this in anecdotal ways – some funny Facebook updates and incidents between his friends and him.

Smart Phones Dumb People?

Parthajeet Sarma believes innovation occurs mostly in the west and not in India. I would beg to differ. Jugaad Innovation points out how innovation is increasingly gaining speed in emerging nations (including India). The western world spends millions of dollars on innovation and invention with precious little gained from it. On the other hand, Indians invest lesser money and achieve results to address issues plaguing their people more effectively. Resource usage is optimized in India and other emerging nations more than in western countries today.

While the author talks about using 21^st century tools to address 19^th century issues, I wish he would focus more on how smart phones are hampering productivity of man today. He could have touched upon more aspects relevant to the title of the book. While some humans have used technology for the enhancement of society, most of us are distracted by it. E-mails, chats, Social media and more keep us so distracted that we refuse to spend even a few minutes by ourselves. In fact, someone I know wants m-indicator, an app which suggests train and bus timings in Mumbai, to start suggesting which trains we should catch to reach work on time. Our increasing dependence on technology is scary. The book can also do with more concise writing. We Indians are guilty of framing long sentences; trying to put too many points in one sentence. That, however, adversely impacts the attention span of the reader. I’m sure, with time, Parthajeet Sarma will become more adept at writing (or he’ll find a better ghost writer ;) ).

The book is a breezy read; one that can be finished in a few hours. It doesn’t beat around the bush. Instead, it briskly covers a lot of points. ‘Smart Phones Dumb People?’ is a good read for youngsters who would like a bird’s eye view of how India has progressed over the ages. However, voracious readers may find it a little wanting in language. I wish Parthajeet Sarma all the best and hopes he keeps coming out with better books.

Book Review - Jugaad Innovation

“An innovative fix; an improvised solution born out of ingenuity and cleverness.”

That’s how authors Navi Radjou, Jaideep Prabhu and Simone Ahuja define Jugaad. While we Indians generally associate the term with a negative feel, the trio give it a much more holistic definition in their book ‘Jugaad Innovation’. The Economist states that this is the most comprehensive book to appear on the subject. Is it true? Well, you have to read it to find out.

The book sets off in Ramakrishna Nagar, a village in the desert of Gujarat, where a potter Mansukh Prajapati turned into an entrepreneur a few years ago. He designed and developed Mitticool, his version of a fridge. It’s a terracotta box entirely made of clay, except for a glass door and plastic tray at the bottom. Water from an upper chamber seeps through the side walls, cooling the lower food chamber through evaporation. The fridge consumes zero electricity, produces no waste, is completely biodegradable and costs merely 2000 bucks. Witchcraft, right?

Jugaad Innovation

There are other ingenious designs and business models across emerging nations cited in this book, which make it a pleasure to read. The concept of Jugaad, the authors say, is not restricted to India. The Brazilians call it jeitinho; the Chinese have their own term for it: zizhu chuangxin while the Kenyans term it jua kali. Gustavo Grobocopatel from Argentina, unhindered by scarcity of resources and funds, launched his company Los Grobo which is now the 2^nd largest grain producer in the country thanks to Jugaad. Tulsi Tanti from Gujarat, faced with infrastructural bottlenecks while setting up a textile company, founded Suzlon Wind, the world’s 5^th largest wind energy solutions provider. It examines business models of YES Bank & Future Group (the founders of Big Bazaar) and tells us why and how those unconventional models succeeded in India. This book is laden with many more such examples.

Research states that a whopping $550 billion (about 60% of the total borrowing by the Indian government in 2011!) was spent by western countries on R&D in 2010. Organizations’ constant desire to over engineer and structure an innovation process does them more harm than good. That’s probably why we witness many western firms filing for bankruptcy.

Hence, the authors explain that corporate entities can (and must) incorporate Jugaad to encourage innovation if they want to survive cut throat competition. They enlist 6 principles of Jugaad entrepreneurs, which are:

·        Seek opportunities in adversity

·        Do more with less

·        Think and act flexibly

·        Keep it simple

·        Include the margin

·        Follow your heart

These principles are elaborated upon in form of 6 chapters very well; each chapter also has lessons on how the corporate sector can use the respective principles to innovate. The book inspires not only corporate leaders, but also normal people like us to develop resilience, passion, flexibility, frugality, simplicity and empathy so that we can contribute to society. A foreword by Ratan Tata and an introduction by Sam Pitroda (who pioneered the telecom revolution in India) only add to its credibility. A good entrepreneur is one who can feed 1000 families, directly and indirectly. Let’s try and make ourselves capable of feeding even ½ that number. And the only way to do it is through Jugaad. Jugaad Innovation is a must read for everyone, whether we want to be entrepreneurs or not. It will make you exercise your mind and come up with ideas of small innovations which can make even your daily lives easier.