As a kid, I loved sweets – especially kulfi. When I was 7, I attended a wedding where the kulfi was really tasty. I didn't stop at 1 plate. As I helped myself to a 3rd, my mom scornfully looked at me and said “Don’t eat so much.” “Why?” I asked. “Because it’s bad manners.” Being a typical 7-year old, I ignored her, finished my plate and took another one. My dad, who presumably had been watching my gluttonery, asked me “How many plates of kulfi would you order if you invited 100 people to a wedding?” “100”, I said, stout chested, proud of my maths. “And how many people will get to kulfi if you eat 4 plates?” he questioned. “96.” Suddenly I started feeling bad. “So 4 people at this wedding will not get to eat kulfi. If you really want, I’ll buy you your favourite ice cream after we leave from here”. I readily agreed. This 7 year old had no problems with the answer his father gave for his question – Why?
Our thoughts,
behaviours and actions stem from a single question – Why? This question arises
from the most ancient part of our brain – the amygdala. What we do and how we
do it are results of the answers and are formed in the neo-cortex, the more
recently developed lobe in our brain.
Whatever we may
say, there always is an eventual reason for our actions. The reason why one
buys a Blackberry shirt goes beyond a simple “because it’s good.” It’s because
he’s asked himself why he should buy the shirt and his brain responded by saying
that it fits him well and makes him look good. The quality and colour are
secondary. The buyer buys it because his “Why” has been answered, though he may
not fully be aware of it. Successful marketers and companies selling stuff
stimulate our amygdala; they create an emotional bond with us. They give us a
reason to buy from them. Simon Sinek, in the video below, explains why Apple is
such a thriving company while competition is always playing catch up.
Wasn't it
awesome? People don’t buy what you do; they buy why you do it. Which probably
explains why Steve Jobs was so kick ass. By the time he was 25, he was worth
$100 million. But it didn't matter to him. Why? Because he wanted to put a dent
in the universe, not just make money. Martin Luther King’s & Gandhi’s ‘Why’
got them millions of followers. Why do people follow a good leader? Again, it’s
beyond the “she’s a great person” dialogue. It’s because she inspires them,
makes them feel good and cared for. The same concept goes for why a person may
be despised.
So remember, if
you want your spouse, girlfriend, boyfriend, or peers to do something or desist
from it, you have to address their main question – Why? Why should they do what
you say; what’s in it for them? If you’re a parent or a manager, this becomes
even more important. You want your children and/or subordinates to look up to you,
right? So, if you want to bring about a change, you must address their “Why”. Like
my dad did. The “because I said so” techniques won’t get you far. Then again,
the question is – Why do you want your bidding done? For your good, or for theirs?
Forget the
world, look at yourself. Why do you start a venture? Is it merely to make money
or because you see a need in society which you can fulfill If it’s the former,
you almost certainly will fail. Why do you want to become a musician? Is it
because you want to make beautiful music or just get laid? If it’s the latter,
you may score the odd college-going girl, but you’ll never be a good musician.
Why do you blog? Is it just to get hits or because you genuinely want to tell
people something? If it’s just the former, your quality will barely improve.
And while you may attract traffic through various sources, you barely will have
any quality in that either. Why are you helping someone? Is it because you
expect them to help you in return or is it just a selfless act? Once again, if
it’s the former, you’re most certainly bound to get hurt if they don’t
reciprocate.
It’s the thought
and not merely the action that helps you achieve excellence and nobility. We
live in a world where we’re judged every day. Plus, as Captain Jack Sparrow
says “The world is the same. There’s just less in it.” We keep reading and
hearing appalling news each day that shakes our faith just that little bit
more. Staying noble and true to your values becomes difficult, but not
impossible. Ask yourself the question ‘Why’ before you do something. Keep your
intentions clean and your actions will follow suit. Your character will form
your reputation and not vice versa. Live like all your actions will appear on
the front page of the newspapers. For all you know, someday they will.
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